China’s crisis management has lessons for the world


  Failing to prepare is preparing to fail All worlds, all nations face a coronavirus crisis (COVID-19) everyone is racing to limit its catastrophic effects, whether on humans, economy or industry. What distinguishes the china performance in coronavirus crisis (COVID-19) crisis management is response, discipline, rigor and Optimization all resources (Human, material, finance or technological) […]

Shefaa Al Orman Hospital and Green Marketing

Green Marketing

2022 Shefaa Al Orman Hospital, Revamps Marketing strategy for first time in over 6 years using Green Marketing. Today’s all world is more involved and discerning than ever about the products they buy. When it comes to evaluating the environmental impact and sustainable practices of the brands they support. We see this clear in the […]

Leadership Contagious Mindset

leadership mindset

Last week I was watching a video for  “the David Rubenstain Show” Peer-to-Peer Conversations with his guest “Masayaoshi Son” the software bank chairman & CEO it was a very interesting show. David asked him about the fundraise he want to collect. it is about 100 billion dollars and it will be the biggest fund ever […]

The Happiness Maker – Motivate your Staff as a Leader

motivate your staff

How great managers motivate their employee ? Yesterday I was watching MBC BOLLYWOOD and I watched Hichki movie this story talks about a woman who turns her most daunting weakness into her biggest strength. Naina Mathur (Rani Mukerji) is an aspiring teacher who suffers from Tourette syndrome. After several interviews and numerous rejections, she lands […]

Lead & Develop your Business through Business Acumen

Lead & Develop your Business through Business Acumen 1

Being a student for your business “Business Acumen” is a best practice that you must follow. Effective leadership requires both interpersonal skills and business acumen, also in today’s organizations, employees often find it difficult to learn new skills and transfer current knowledge across functions. Companies too feel the urgent need to spur entrepreneurship and ownership […]

HR Management an Age of Artificial Intelligence (AI)

Artificial Intelligence (AI) & HRM

Many Hollywood films like (I,Robot – Terminator – Eagle Eye – RoboCop –  Star Trek – Wall.e – Star Ware – Stealth, Avengers: Age of Ultron)  enhanced the idea of Artificial Intelligence (AI) untile it becomes part of the context of daily life.  At home you may be one of million people who use (Siri, Alexa, […]

أسرار أستخدام الهاشتاج بفعالية على الأنستجرام

أسرار أستخدام الهاشتاج بفعالية على الأنستجرام 2

أصبحت السوشيال ميديا ذات اهمية كبيرة فى حياة الكثير من الأفراد ومن أهم احدى ادواتها هو تطبيق الانستجرام فلو كنت منمستخدميه لغراض التسيوق سواء كان ذلك لنفسك او منتجكك او علامتك التجارية فيجب عليك استخدامة باحترافية. ومن ضمن اليات استخدام الانستجرام هو استخدام الهاشتاج (#) فهى جزء لا يتجزء من كثير من التطبيقات مثل : (Google+ […]

From Zero to Hero

From Zero to Hero 3

Each of us has a role model prefer, respect and follow them some are famous for their skills and talents, while others are distinguished by their courage or profound impact on society. But one thing many of the world’s most successful people have in common is their ability to inspire others.

Branding Campaign & Creative Marketing Strategy

Branding Campaign & Creative Marketing Strategy 24

Business have two functions marketing and innovation …….Milan Kundera All organizations are seeking for compete to gain the height market share and attract more customers at the lowest cost possible. Therefore, companies do not hesitate to focus on some social and political dimensions that enable them to attract more potential customers. Lacoste crocodile is one […]

Brand yourself!

Brand yourself! 25

You are the storyteller of your own life, and you can create your own legend or not ……………… Isabel Allende.   Understanding how to brand yourself begins with discovering your personal brand. Keep in mind, though, that personal branding isn’t just an ad campaign or clever tagline. It’s a combination of skills, talents, values, interests and beliefs. […]