You are the storyteller of your own life,and you can create your own legend or not
……………… Isabel Allende.
Understanding how to brand yourself begins with discovering your personal brand. Keep in mind, though, that personal branding isn’t just an ad campaign or clever tagline. It’s a combination of skills, talents, values, interests and beliefs. In short, your personal brand should be the descriptive words that you’re known by in order to make you stand out and be more memorable.
In the old days, it was called making a name for yourself. For example (when you mobile isn’t working? Call X, he can fix anything.” X clearly made a name for himself around the office as the go-to-guy to fix things no one else dared to touch). When you talk about jack welch you talk about leadership, General Electric.Once you discover and identify your personal brand, you’ll be ready to learn how to brand yourself. Before we go we need to ask a question
What is Brand????
What is Personal Brand means?
“A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product.”…………………………….. Scott Bedbury, Nike / Starbucks
First step: Discover your Personal Brand.
If I asked ten friends how they would describe you, they would describe you by using a few key words. This is what makes branding yourself so important. Here are a few questions you are going to want to ask yourself?
After this step you must ask yourself:
– Am I aware my default brand?
– Do I like it?
– How would I change it if I could?
– What opportunities does it open or close for me?
Elements to be a unique brand
“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” …………….Michael Goldhaber, Wired
Your Distinct Contribution
Her ask your self
It’s a heart of your brand and should be reflected in every facet of doing business
Strong brand promise is one that connects your purpose, your position, your strategy, your audience and your customer experiences. It enables you to deliver you brand in a way that connects emotionally with your customers and differentiates your brands.
The Best Brand Promise Examples
Finally Now that you know what a personal brand is, make sure you’re clearly communicating it on your networks, as well as on your resume! Consistency is critical in delivering the powerful message that is uniquely yours.