2022 Shefaa Al Orman Hospital, Revamps Marketing strategy for first time in over 6 years using Green Marketing.

Green Marketing

Today’s all world is more involved and discerning than ever about the products they buy. When it comes to evaluating the environmental impact and sustainable practices of the brands they support. We see this clear in the world’s interest in the 27th Climate Conference in Egypt (COP27) Today we will talk about the role of marketing in protecting the environment through the concept of Green Marketing.

Shefaa Al Orman Hospital

Shifa Al-Orman Hospital for Free Oncology has obtained the golden certificate as the first “environmentally friendly” green hospital in Egypt from the General Authority for Accreditation and Health Care. The comprehensive sustainable development goals of Egypt’s Vision 2030.

What is the Green Marketing?

Green marketing or environmental marketing refers to a broad range of environmentally friendly practices and strategies or the practice of developing and selling environmentally friendly goods or services this strategy goal to perceived environmental sustainability, and attract a new audience segment, and stand out among competitors as more and more after the world become environmentally conscious.

Financial Acumen

Benefits of Green Marketing Strategy!

Our planet is facing a lot of threats such as air and water pollution, food waste, plastic pollution, and deforestation. Companies have an excellent opportunity with green marketing, to change our world for the better and support people who are aware of the situation to help the environment.

Many companies and businesses seeking for capitalizes on the benefits of green marketing Strategy, and reduce the negative impact of waste products on our nature. The following can all be part of a green marketing strategy:

  • Using eco-friendly or recycled materials for product packaging.
  • save energy, reduce the use of natural resources and carbon footprint.
  • Adopting responsible waste disposal practices. 

 

This strategy helps to

  • Improve your credibility.
  • Enter a new audience segment.
  • Ensure long-term growth.
  • Implement innovations.
  • Obtain a higher revenue.
  • Increasing the trustworthiness of a brand.
  • Developing closer relationships with the people you want to influence.
  • Keeping costs down while increasing profits.

Green marketing and LOHAS Consumers

The acronym LOHAS stands for “Lifestyles of Health and Sustainability.” In recent years the LOHAS market segment has become more and more widespread. It is defined as a lifestyle or market segment that is focused on green or ecological initiatives, and is made up of a group of people who are generally well-educated and will to spend a bit more on products or services that align with their values.

In example food and beverage consumers now make up more than 25% of US shoppers, and more than $290 billion in sales. The LOHAS market represents an incredible opportunity for specialty brands, as they tend to buy based on values, rather than price. But that kind of loyalty isn’t something brands can earn overnight – or with a series of slick ads.

The LOHAS segment’s consumer behavior is supported by a greater awareness of social and environmental responsibility. With about 100 million LOHAS consumers worldwide, this segment suggests a surging market for green marketing campaigns built around eco-friendly practices and products.

LOHAS consumers

Example of Green Marketing

Businesses around the world are following a global trend and consumers demand to go green. An international survey by Futerra reveals that 88% of customers value brands that help them be more environmentally friendly and ethical in their daily lives.
Let’s meet companies that are world champions of sustainability. 

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