Reputation is one of the elements of human success, whether on the personal or practical level, there are people who enjoy the good reputation and others bad reputation as well as organizations and things, there is what is useful and there is what is harmful so to create a good celebrity, it requires a lot of work, time and efforts and like warren Buffett says:
What is a reputation?
It’s comes from the Latin word reputationem, which means “consideration.” It’s how people consider, or label, you good or bad. The noun reputation can also mean “being known for having a specific skill or characteristic.
But in business world it is made up of what others think and feel about your business, based on their experience with your business, what they’ve heard about your business, and the facts they’ve gathered about your business true or not. It exists both online and off, in loyal customers and in total strangers to your business.
Is there a difference between Brand and Reputation ???
Importance of Business Reputation
As a business owner, of course you want all people to think positive of your business, but your renown extends far beyond just how you appear.Your business renown impact in every think you do, it’s a compass to your decisions, your actions, your interaction, your detail.Your business renown helps you get a more realistic image of how your business is actually being perceived by others, regardless of how you think they are perceiving it, or how you personally feel about it.
The Real Cost of a Bad Reputation
It’s double-edged sword if you have a bad celebrity it’s a disaster especially now day in the digital information age it will be a crisis, it will cost you everything. How big a price?
Just ask Birell a beer company which came to the Egyptian markets in 1986 providing non-alcoholic beer. While the Egyptian military is involved in “war on terror” in north Sinai and just launched “Operation Martyr’s Right” as an ongoing military operation conducted by the Egyptian Armed Forces in cooperation with the Egyptian National Police officers, aimed at rooting out and killing armed terrorists
Birell published a post on Social Media that show a military service document market as exempted while the photo caption entitled “It’s every one dream and unsubscribe happiness”. In an immediate negative response on social media, Egyptians started a campaign to Boycott Birell as a reaction for the shameful post which humiliated the honor of serving the country’s army.
How to Build a High Reputation !
The most important aspect to build a high credit is: TRUST if you have a trusted personal reputation (personal brand) then people are more likely to trust the businesses, products or services that are related to you. Trust ultimately creates credibility and this leads to customers.
High-level Responsiveness: If your organization in normal or facing a crisis don’t leave people hanging, Make sure that you and your staff all return calls , answer emails , queries as promptly as possible this way make your customers fill that they are important to you and your organization.
Responsibility & resolution: Make sure that you take responsibility for anything that is your company’s fault and sort it out as quickly as you can. Ignoring the recognition of mistakes may be one of the biggest and worst enemies to your credit and your Brand
Monitoring Your Business Reputation
It’s a very important step to focuses on:
What you want people think and say about your business.
What they actually are thinking and saying about it.
Monitoring your reputation involves keeping a close eye on the various channels people use both to engage with your business, and to engage with others about your business.